Each episode will revolve around one of the brand's four core values and will feature authentic and personal anecdotes from four Italian protagonists who take viewers on a journey to discover what the Jeep brand communicates through its vehicles, in line with the aspirations and ambitions of those who choose to trust their Jeep SUV. To showcase these attributes, the Jeep brand is currently distributing a new web series made up of four one-minute video episodes posted on YouTube. Unveiled a year ago, at the Paris Motor Show, the new Jeep Avenger, combines modernity and legacy, thanks to technologies that ensure superior capability without compromising environmental sustainability, and a compact yet spacious design that embodies the brand's essence in an ambitious vehicle, developed based on the brand's blueprint values: Freedom, Adventure, Authenticity and Passion. The new Avenger – the first-ever fully electric Jeep vehicle – is intended to stand out and reflect those brand's values. These are the universal values that define what the Jeep Brand is today, and which continue to guide the brand’s path towards the future. The Jeep ® brand was born more than 80 years ago during times of dire strain, and as a result, its identity was forged based on the four values of: freedom, adventure, authenticity, and passion. It blends impressive technical features and capability with respect for the environment, perfectly encapsulating the brand’s four values. The new Jeep Avenger is the brand's first all-electric SUV and is now available also as an e-Hybrid version.Four characters, each embodying one of the brand values of Freedom, Adventure, Authenticity and Passion, are the main protagonists of each episode.Jeep® brand unveils a new web series, released on the Jeep brand’s official YouTube channels, portraying the new Jeep Avenger’s journey through a set of four videos narrating real people stories.
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